- Commenced the implementation of the information management system for distribution channel and installed E-POS system at retail terminals
- Established corporate mission, vision, core values and business development strategy
- Established brand positioning and slogan "Anything is possible"
- Honoured with the title of "Strategic Partner of China Olympic Committee"
- Sponsored the Chinese delegation for Sydney Olympics, "Dragon Wear" (龍服), "Butterfly Shoes" (蝶鞋) were acclaimed by reporters from all over the world as the "Best Award-Acceptance Gear"
- Became the first company in China's sporting goods industry to implement ERP system
- Established the first design and R&D centre in Foshan, Guangdong
- Sponsored the Chinese delegation for Atlanta Olympics
- Took the lead in establishing nationwide franchise operations
- Sponsored the Chinese delegation for Barcelona Olympics
- Sponsored the Chinese delegation for the 11th Asian Games
- Established in Guangdong and registered the "LI-NING" trademark