2003
- Commenced the implementation of the information management system for distribution channel and installed E-POS system at retail terminals
2002
- Established corporate mission, vision, core values and business development strategy
- Established brand positioning and slogan "Anything is possible"
2001
- Honoured with the title of "Strategic Partner of China Olympic Committee"
2000
September
- Sponsored the Chinese delegation for Sydney Olympics, "Dragon Wear" (龍服), "Butterfly Shoes" (蝶鞋) were acclaimed by reporters from all over the world as the "Best Award-Acceptance Gear"
1999
- Became the first company in China's sporting goods industry to implement ERP system
1998
March
- Established the first design and R&D centre in Foshan, Guangdong
1996
July
- Sponsored the Chinese delegation for Atlanta Olympics
1993
- Took the lead in establishing nationwide franchise operations
1992
July
- Sponsored the Chinese delegation for Barcelona Olympics
1990
August
- Sponsored the Chinese delegation for the 11th Asian Games
1989
- Established in Guangdong and registered the "LI-NING" trademark
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